Kerr Russell Director of Marketing published in JD Supra, Detroit Legal News and to speak at 12th annual Competitive Intelligence in the Modern Law Firm conference
Director of Marketing Roy Sexton as published by JD Supra and the Detroit Legal News: "Hold your professional and personal consiglieres as tight as you can. But don’t drain their emotional well or try their patience by only talking about your issues. Find out what they are facing, support their wins, share their work, and learn from what they’ve experienced and accomplished." Read the rest here.
Additional Detroit Legal News coverage of Sexton's recent board appointments here.
Kerr Russell Director of Marketing Roy Sexton will be presenting at the Ark Group USA's 12th annual Competitive Intelligence in the Modern Law Firm conference.
Taking place September 27th, in New York, this conference will once again provide an ideal platform for benchmarking, discussion and debate concerning how competitive (and business) intelligence provides the foundation for strategic planning - enhancing the ability to expand relationships with clients, and to make faster and more informed decisions on behalf of the firm (and its clients).
Attendees will hear from the likes of Rainer Michaeli, Roy Sexton, Mark T Greene, PhD, Bernadette DeCelle, Jodie Collins, Stefanie Marrone, Jeff Cohan, and many more...as they cover topics including Strategic Foresight for Competitive Intelligence, Intelligent Collaboration: How the Library, BD and Marketing All Play an Integrated Role in CI/BI at Large Law, The A(i)-B(i)-C(i) Continuum: How Intelligence Functions within Law Firms Can and Should Support One Another, ‘Client’ Intelligence – Using CI for Smart Business Development and much more.
Sexton is responsible for leading Kerr Russell's marketing, business development, communications, and strategic planning efforts.
He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors.
He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.
He served as an at-large member of LMA's Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.
About Kerr Russell ...
We are proud of Detroit. We are proud to have had a seat at the table here since 1874.
Our exceptional attorneys understand the unique challenges facing business leaders. Our legal solutions are prompt, accurate, economical, and focused around your needs in every area, including business law, labor and employment, immigration, mergers and acquisitions, real estate and construction, healthcare, medical practices, tax, contract negotiation, restructuring, automotive, manufacturing, and commercial litigation.
Whereas many lawyers merely interpret the law, our attorneys help to make it. We have been involved in some of the most significant legal developments in state business and health care law, and our trial lawyers have been involved in many notable commercial cases in Michigan and other jurisdictions.
In business and legal circles, we are respected for our high standards, quality work, and professional ethics and integrity.
For nearly 150 years, Detroit has been our home. Detroit will always be our home.
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