News & Insights

Kerr Russell's Max Sneyd quoted in Forbes' article "First Death Of A Pedestrian Struck By An Autonomous Vehicle May Set Tone For Lawyers And Liability" 

March 19, 2018

Kerr Russell member Max Sneyd (intellectual property, automotive) is quoted in the Forbes article "First Death Of A Pedestrian Struck By An Autonomous Vehicle May Set Tone For Lawyers And Liability" by David Kiley. Excerpt:

"A self-driving car operated by Uber knocked down and killed a woman in Tempe, Ariz., Sunday evening, in the first fatality of a pedestrian struck by such a vehicle on a public road.

"The incident could take on a life of its own in the courts, as well as the court of public opinion, as there is virtually no case law established around autonomous driving technology, which is still unfamiliar to consumers and has yet to be adequately addressed by federal regulators. ...

"The Tempe accident could establish the first batch of case law for autonomous vehicles should the victim’s family press a case of liability. It will be a challenge for the courts, say lawyers. 'There are not good parallels in the area of emerging technology and intellectual property where public safety is so paramount,' says Max Sneyd, partner at law firm Kerr Russell in Detroit, who is chairman of the firm’s intellectual property practice."

About Max and his practice:


Michael “Max” Sneyd has 20 years of experience in the areas of intellectual property, commercial litigation and business law and leads the firm's Intellectual Property practice group.  He appears regularly before state, federal and appellate courts on matters related to all aspects of civil business litigation.  In addition, he utilizes alternative dispute resolution methodologies to achieve positive results outside of the courtroom.

Max focuses his practice particularly on intellectual property protection and litigation, business torts, entertainment law and supplier disputes.  He has extensive experience prosecuting trademark applications with the United States Patent and Trademark Office, as well as litigating trademark disputes before the Trademark Trial and Appeal Board.

Outside of the litigation context, Max regularly assists clients in negotiating technology licenses and other intellectual property agreements.

Download Max's brochure Starting Your Start Up Right: Before you can put your idea into practice, you need to protect yourself and your intellectual property ...

About Kerr Russell ...

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