News & Insights

Detroit Legal Marketing Association lunch and learn - "Artificial Intelligence: what it means for the legal space and your role in legal marketing"

February 9, 2018

On February 9, the Legal Marketing Association Detroit city group heard from marketing technology strategist Mark T Greene, PhD on the disruptions and opportunities for the legal industry around the rapid evolution of artificial intelligence. Hour Media / DBusiness Magazine sponsored the luncheon which was held at Plunkett Cooney. Kerr Russell’s Director of Marketing Roy Sexton, treasurer-elect on the LMA Midwest Regional Board, attended.

From the event description:

Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Major investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon.

Your firm can either be a passive bystander - or part of the solution.

This program will explore how the provision of legal services will soon bear little
resemblance to the bill-by-the-hour profession of the last century. As legal services evolve, so must your marketing.

The program will arm you with sufficient knowledge of AI to let you take your seat at the table as your firm makes strategic decisions regarding deployment of AI in legal services provision, and your marketing of those services.

We will discuss AI's implications for legal marketing, including:

  • A review of the AI services now being offered to and engaged by law firms and their clients
  • How and when AI is likely to transform the business of your law firm
  • How buyers of legal services leverage AI
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and our team can stay on top of this change and prepare for it

About Kerr Russell ...

We are proud of Detroit. We are proud to have had a seat at the table here since 1874.

Our exceptional attorneys understand the unique challenges facing business leaders. Our legal solutions are prompt, accurate, economical, and focused around your needs in every area, including business law, labor and employment, immigration, mergers and acquisitions, real estate and construction, healthcare, medical practices, tax, contract negotiation, restructuring, automotive, manufacturing, and commercial litigation.

Whereas many lawyers merely interpret the law, our attorneys help to make it. We have been involved in some of the most significant legal developments in state business and health care law, and our trial lawyers have been involved in many notable commercial cases in Michigan and other jurisdictions.

In business and legal circles, we are respected for our high standards, quality work, and professional ethics and integrity.

For nearly 150 years, Detroit has been our home. Detroit will always be our home.



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