Roy Sexton, director of marketing, interviewed for Jaffe article "Legal Marketers Voice Their Goals for 2018"
From Vivian Hood and Jaffe: “The turning of the calendar page to January always offers a chance for new resolutions or goals for the coming year. In this Q&A, Roy Sexton, Director of Marketing at Kerr Russell; Kathryn Holmes Johnson, Director of Marketing and Communications at Sterne, Kessler, Goldstein & Fox; and Jacqueline Madarang, Senior Marketing Technology Manager of Bradley Arant Boult Cummings LLP, weigh in with their thoughts about the important legal marketing challenges and issues on which they will be focusing.” Read more.
Quote from Roy: "The humanity of our profession is the key distinction; how do we push that to the forefront and make that something that can never be commodified? The music industry lost its way 15 or so years ago because it thought it was selling CDs and forgot it was selling music. Let’s not repeat that mistake."
Roy Sexton is responsible for leading Kerr Russell's marketing, business development, communications, and strategic planning efforts.
He has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), and St. Joseph Mercy Health System. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors.
He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.
He served as an at-large member of LMA's Midwest Regional Board, served on the advisory committee for Strategies Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Council, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 & 2.
About Kerr Russell ...
We are proud of Detroit. We are proud to have had a seat at the table here since 1874.
Our exceptional attorneys understand the unique challenges facing business leaders. Our legal solutions are prompt, accurate, economical, and focused around your needs in every area, including business law, labor and employment, immigration, mergers and acquisitions, real estate and construction, healthcare, medical practices, tax, contract negotiation, restructuring, automotive, manufacturing, and commercial litigation.
Whereas many lawyers merely interpret the law, our attorneys help to make it. We have been involved in some of the most significant legal developments in state business and health care law, and our trial lawyers have been involved in many notable commercial cases in Michigan and other jurisdictions.
In business and legal circles, we are respected for our high standards, quality work, and professional ethics and integrity.
For over 140 years, Detroit has been our home. Detroit will always be our home.
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