Every year in June, Apple Developers and fans flock to Cupertino for the annual Worldwide Developers Conference. This year’s WWDC was a little different due to the COVID-19 pandemic, but it didn’t stop Apple from announcing some major initiatives.
Highlighted alongside the updates to iOS, iPadOS, MacOS, and various Apple products was a focus on one of Apple’s core initiatives: Privacy.
Regardless of what you think of big tech, Apple has always promoted user privacy and data security as part of its ecosystem. But this year, at least for a moment, data privacy on the App Store took center stage. As explained by Apple’s director of user privacy, Erik Neuenschwander:
You read that right! Starting soon, it won’t matter if you’re governed by the CCPA, the GDPR, or any other privacy acronym that you may not care to decipher. If you want to sell apps on the App Store, you will have to disclose to the user – before download – at least what information your app collects and how your app tracks the user. It’s unclear when this new policy will become effective or exactly what will be required (Apple will assuredly provide more information in the coming weeks), but if your company provides an app on the App Store and you’ve been avoiding data-privacy issues, it’s time to start thinking about your company’s privacy program.
For more information on data privacy matters, please contact a Kerr Russell attorney.
Jeffrey A. May practices in the areas of general business law, intellectual property, and litigation with a focus on the increasingly important area of Cybersecurity and Data Privacy Law. He is credentialed as a Certified Information Privacy Professional/United States (CIPP/US). He has prior experience owning and operating a technology-based business. His experience and education allow him to assist clients with a wide range of business issues and litigation matters. Jeffrey helps clients identify and mitigate risks related to data security incidents and breaches. He also helps with information technology policies and practices, and data sharing arrangements with third parties.
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