June 30, 2020

Apple – Part of a Heathy (Privacy) Lifestyle

Highlighted alongside the updates to iOS, iPadOS, MacOS, and various Apple products was a focus on one of Apple’s core initiatives: Privacy.

Regardless of what you think of big tech, Apple has always promoted user privacy and data security as part of its ecosystem. But this year, at least for a moment, data privacy on the App Store took center stage. As explained by Apple’s director of user privacy, Erik Neuenschwander:

Today, we require that apps have a privacy policy. Wouldn’t it be great to even more quickly and easily see a summary of an app’s privacy practices before you download it? Now, where have we seen something like that before? For food, you have nutrition labels; you can see if it’s packed with protein or loaded with sugar, or maybe both, all before you buy it. So we thought it would be great to have something similar for apps. We’re going to require each developer to self-report their practices.”

You read that right! Starting soon, it won’t matter if you’re governed by the CCPA, the GDPR, or any other privacy acronym that you may not care to decipher. If you want to sell apps on the App Store, you will have to disclose to the user – before download – at least what information your app collects and how your app tracks the user. It’s unclear when this new policy will become effective or exactly what will be required (Apple will assuredly provide more information in the coming weeks), but if your company provides an app on the App Store and you’ve been avoiding data-privacy issues, it’s time to start thinking about your company’s privacy program.

For more information on data privacy matters, please contact a Kerr Russell attorney.

Jeffrey A. MayDetroit Legal News Jeffery May of Kerr Russell practices in the areas of general business law, intellectual property, and litigation with a focus on the increasingly important area of Cybersecurity and Data Privacy Law. He is credentialed as a Certified Information Privacy Professional/United States (CIPP/US). He has prior experience owning and operating a technology-based business. His experience and education allow him to assist clients with a wide range of business issues and litigation matters. Jeffrey helps clients identify and mitigate risks related to data security incidents and breaches. He also helps with information technology policies and practices, and data sharing arrangements with third parties.


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