June 14, 2018

Kerr Russell advertising partner Corp! Magazine honors “Michigan Economic Bright Spots”

Panel session, moderated by Goldman Sachs 10,000 Small Businesses’ Camille Walker Banks, MUP, included Trivalent Group‘s Larry AndrusHarley Ellis Devereaux (HED)‘s Michael CooperSachse Construction‘s Lou Goldhaber, and Red Level‘s David King. Awards emcee  was WWJ | CBS Detroit‘s Brooke Allen#MichBusiness

Corp! Magazine is a state-wide business publication dedicated to inspiring excellence among C-suite executives and business owners. Corp!’s content is committed to positive and intriguing stories that shine a light on economic growth opportunities, trends and top leaders in Michigan who are advancing both their businesses and Michigan’s economy. It is an invitation-only, bi-monthly print and digital publication. It’s mailed directly to 20,000 hand-selected, seasoned executives and business owners. Corp! also delivers a digital e-publication to business professionals every week. Each e-publication reaches over 70,000 readers.

Kerr Russell launched its new brand advertising with “A Track Record of Results” in November. Working with Identity Public Relations and Marketing, Kerr Russell’s marketing team developed the creative to emphasize the firm’s longstanding place in Detroit’s legal and business history.

A key feature is the stamp which reads “Est. in Detroit 1874,” an iconic affirmation of Kerr Russell’s place in the Detroit landscape.

Local artist Brian Day was tapped to provide the first image featured: titled “Convergence,” the dramatic photo depicts an aerial view of downtown Detroit, including Kerr Russell’s home in the Ally/One Detroit Center.