October 11, 2013

Max Sneyd authors “Choosing a Name for Your Business, a Trademark Perspective” for the Kerr Russell IP Newsletter

To fully protect itself from a competitors’ unfair use of its marks, a business will want to register its corporate name, as well as the names of its products and services, as trademarks or service marks with the United States Patent and Trademark Office. Registration will give the business the exclusive nationwide use of the name in association with the goods and services offered.

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