Businesses spend countless hours and resources to research and develop effective names for their corporate entities, products and services. While much of the consideration properly addresses marketing concerns, there are important trademark issues that should be considered when choosing a name.
To fully protect itself from a competitors’ unfair use of its marks, a business will want to register its corporate name, as well as the names of its products and services, as trademarks or service marks with the United States Patent and Trademark Office. Registration will give the business the exclusive nationwide use of the name in association with the goods and services offered.
Practice AreasIntellectual Property and Litigation